Joining Forces is the latest in a string of initiatives from Obama and Biden designed to meet the needs of military men and women and their loved ones who have borne the burdens of war for nearly a decade.
During the announcement, Obama said she felt that Americans were grateful for the sacrifices America's military families have made over the years, but that many civilians were simply disconnected from the rigors of military life.
Retired U.S. Army Gen. Stanley McChrystal was tapped by the White House to head the new initiative, designed to help Americans connect with military families and offer support while their loved ones continue to defend the American way of life.
The fledgling "Joining Forces" Web site currently includes an overview of the program, ways for Americans to become involved, and a link where visitors can send personal messages to troops.
Roof said she was honored to represent AMVETS at such a critical announcement and looks forward to working with the White House and her colleagues in veterans' advocacy to support the initiative.
Below is the official White House video explaining "Joining Forces":
(Photo: President Barack Obama discusses the importance of serving America's military families during yesterday's roll-out of "Joining Forces" in the East Room at White House. Photo by Christina Roof. Video: Official video explaining "Joining Forces," courtesy of the White House, released.)